Next Generation Business Strategies For The Base Of The Pyramid New Approaches For Building Mutual Value image

Next Generation Business Strategies For The Base Of The Pyramid New Approaches For Building Mutual Value

During the last decade, first-generation Base of the Pyramid (BoP) ventures focused primarily on finding a fortune at the BoP by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through that experience, crucial lessons have been learned. .. [read more]

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